Keywords Research
keyword research is one of the most important skills in SEO and digital marketing. ðą
Let’s go step-by-step ð
ð§ 1. Understand Your Goal
Before researching, define:
Who is your target audience?
What do they search for?
Why do they search (informational, transactional, or navigational intent)?
What’s your goal? (traffic, sales, leads, visibility, etc.)
ð 2. Brainstorm Seed Keywords
Start with broad “seed” ideas related to your topic or niche.
Example:
If your website is about digital marketing, seed keywords could be:
digital marketing
SEO
social media marketing
content marketing
PPC advertising
These are the foundation for deeper research.
ð§° 3. Use Keyword Research Tools
Use tools to expand and analyze your seed keywords.
Free Tools:
Google Keyword Planner → ads.google.com/keywordplanner
Google Autocomplete (start typing in Google)
Google “Related Searches” (bottom of search page)
Ubersuggest – neilpatel.com/ubersuggest
AnswerThePublic – answerthepublic.com
Keyword Tool.io – keywordtool.io
Paid / Advanced Tools:
Ahrefs Keywords Explorer
SEMrush Keyword Magic Tool
Moz Keyword Explorer
These give metrics like:
Search Volume (how many people search it monthly)
Keyword Difficulty (KD) (how hard it is to rank)
CPC (Cost Per Click) (useful for paid campaigns)
Trends (how the keyword performs over time)
ð 4. Analyze Keyword Metrics
Look for a balance:
High search volume
Low to medium competition
Relevant to your audience
ð Example:
Keyword Volume Difficulty Intent Priority
“what is SEO” 40,000 Medium Informational ✅
“best SEO company in Dhaka” 2,000 Low Transactional ✅✅✅
ðŊ 5. Check Search Intent
Each keyword has an intent:
Informational: user wants to learn (e.g., “how SEO works”)
Navigational: user looks for a specific site (e.g., “Ahrefs login”)
Transactional: user wants to buy (e.g., “SEO services Bangladesh”)
Match your content type with the intent.
ð§Đ 6. Analyze Competitors
Search your target keyword on Google and check:
Who ranks on page 1?
What type of content do they use (blog, video, landing page)?
What keywords do they also use? (use tools like Ahrefs or Ubersuggest)
ð️ 7. Organize and Group Keywords
Group similar keywords by topic or intent:
“SEO basics,” “how to do SEO,” “SEO for beginners” → same group
“SEO tools,” “best SEO software,” “free SEO tools” → another group
You can target one group in a single blog post or page.
ðŠī 8. Choose Primary & Secondary Keywords
For each piece of content:
Primary keyword: main focus keyword (1 per page)
Secondary keywords: related or LSI (Latent Semantic Index) keywords
Example:
Primary: “Email marketing strategy”
Secondary: “email marketing tips,” “best email tools,” “email campaign guide”
step-by-step keyword research tutorial
ð§ 9. Track and Refine
Google Search Console → see what queries bring traffic
Use tools like:
Ahrefs / SEMrush → monitor ranking changes
Then adjust your content and keywords regularly.
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